Fujifilm smiles its way back in your inbox
30,September 2009
Just the way we saw it with Facebook, when an enterprise decides to keep you on board, they deploy the stickiest strategies to do so. Here is an example that I discovered on Avinash Kaushik’s Twitter account that I had to blog about.
FujiFilm ’s sticky approach keeps the customers subscribed to their newsletter. Yes, Fujifilm contributes to the massive internet “addiction” and information “overload”.
Fujifilm unsubscribe Landing page smiles at the user
Internet marketing is getting more agile in its “subtle” marketing tactics. It certainly makes us smile. The unsubscription from FujiFilm’s e-mail marketing messages is less dramatic than quitting Facebook and the seduction machine that Facebook has put on to keep their users glued to the social network.
It has become so bad that people actually have to find tips to quit facebook and even guide on How to quit facebook and joining Facebook is Like a tattoo you regret!
First, determine why you wish to quit Facebook and delete your Facebook profile. Closing and deleting a Facebook account can leave some individuals feeling socially isolated and friendless. Create personal life goals that you wish to meet through Facebook (e.g. keep in touch with high school friends that live in other cities). Check to see how well Facebook meets your goals over the course of a month.
Second, notify all of your Facebook friends that you are quitting Facebook and deleting your Facebook profile. Closing a Facebook account affects not just you, but your Facebook friends as well. Give your Facebook friends time to establish other means of contacting you, such as email or instant messaging.
So, when are we going to see psychiatrists specialized in the Facebook detox practice?
Speaker at PodCamp Montreal 2009 Sunday September 20
16,September 2009
Katheline Jean-Pierre, Senior Manager, online marketing, Deloitte & Touche LLP
I have the pleasure of presenting a Web 2.0 Deloitte case study at Podcamp Montreal this year on Sunday September 20 at 2H30PM in room DE-3230.
The title of our unconference is “Not your father’s accounting firm!”
It will be great to connect with the technology + podcampers community of Montreal! You can find the full list of speakers at Podcampmtl.org
I will be co-presenting with Duncan Stewart, Deloitte’s director of research ,
Duncan Stewart, Director of Research, Deloitte & Touche LLP
who presented to us the TMT Predictions 2009, last January. He will do a special visit from Toronto! Our focus will be on return on investment (ROI) for this specific initiative.
If you remember, the big technology trends for this year are: the rise of the notebooks, the smart grid, the browser war and the Facebook for the enterprise, just to name a few. Duncan will come back on a few of these predictions and might decide to reveal a few new ones!
On my side, I will be presenting the secret mix that made these 2009 Technology predictions (TMT) so successful. I will reveal the secret ingredients that enabled us to meet our objectives. I will showcase a proper Social Media ROI for a professional services and accounting firm.
There will be many interesting speakers there, among others, Benoit Descary, Michelle Blanc, Laurent Maisonave, Sylvain Grand’Maison, Kim Vallée , Christian Aubry, and Sylvain Carle.
Talk to you there,
Katheline
