For all those who are fond of Social Media Strategy, here is the list of the most pertinent articles on that topic I fell on this week:
The Second New Facebook homepage:
Facebook Does it again! Oops! I will start by highlighting the comments on the new Facebook homepage (as tracked via Twitter search) which mostly seems to say that Facebook seems to have copied Friendfeed and Twitter microblogging interfaces, since these interfaces are popular. Read a negative review about the new homepage.
Foreshadowed. This seemed to have well in Facebook’s plans, if we consider the “sneak preview” that the CNN coverage of Obama’s inauguration seemed to announce, via a really well done integration with Facebook, to let us actually LIVE the inauguration with our closest community (ies) – summarized here by Mashable .
Disrupt his brain. Good timing. Might as well do it now, while we are forcefully getting used to see change on the new Facebook interface. [Which reminds that sometimes, not listening to the customer voice (Fb anti-new page groups protest and Flick no video protest group) is not the way to go. Design for what the "customer/user" has no idea he would/will like ]. Disrupt his brain.
Social Media Strategy Key highlights:
1. Twitter business model found.
2. The mystery behind follow and unfollow on Twitter Revealed
3. Microblogging will marginalize e-mail.
4. Brand Management monitoring tool.
5.Omniture adds Twitter analytics for Brands. (Via Radu Zmeureanu).
6. Why to launch a business presence on Twitter (via Social Media 411 ):
7. Social Media Today: Even with a vibrant community you can still fail.
8.Transparency is the new marketing (McKinsey Quarterly).
9. A quite innovative, but perhaps a little bit invasive marketing strategy to forcefully convince you to join a gym.
In the Gossip about Tech Celebs section:
10. Tech Billionnaires and how much they lost (via Techcrunch).
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