When we look at the word of mouth marketing association definition about What is word of mouth marketing, 8 tactics are social media tactics.
•Brand blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about •Community marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as discussion forums); providing tools, content, and information
•Influencer marketing: Identifying key communities and opinion leaders
•Evangelist marketing: Cultivating evangelists, advocates, who are encouraged to take a leadership role in actively spreading the word on your behalf
•Conversation creation: Interesting emails, catch phrases, entertainment, or promotions designed to start word of mouth activity
•Product/service seeding : providing information or samples to influential individuals
•Buzz marketing: Using high-profile entertainment or news to get people to talk about your brand.
•Viral marketing: Creating informative messages designed to be passed along in an exponential fashion, often electronically or by email
•Referral programs: Creating tools that enable satisfied clients to refer their friends
•Grassroots marketing: Organizing and motivating people to engage
•Cause marketing: Supporting social causes to earn respect/support
For PR executives out there, this presentation drafts the trending and the correlation between social media and Word-of-Mouth:
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