Via Jean-Julien Guyot, I discovered this interesting video showcasing Stella Artois Lebar‘s augmented reality iPhone application integrating local search. this is similar to the application that Lonely Planet UK presented at the e-Tourism conference of Infopresse. Read this definition of How augmented reality works:
What is Augmented reality?
According to How Stuff works, augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.
On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone from tourists, to soldiers, to someone looking for the closest subway stop can now benefit from the ability to place computer-generated graphics in their field of vision.
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