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Monthly Archives: January 2010
Posted on January 10th, 2010 |
Just when we thought we’ve seen it all, Ikea shows us all a great Facebook photo tagging photo. Something you definitely could not do with Photobucket, Picasa or Flickr. Whevever we are located, in all major cities, we all receive Ikea’s direct mailing. We are all aware of what the new collection is. We all tell ourselves that we need an “Ikea break”, because we can be extreme Ikea shoppers when life events change (new apartment, first condo, baby coming up, a raise, etc). We often take ikea breaks and don’t go to the store.
What if you got some Ikea goodness for free, if you were the first to tag your Ikea object of desire on Facebook?
Personnalization was key, since the pictures to tag were uploaded to an Ikea’s store manager profile, Gordon Gustavsson: http://www.facebook.com/ikeagordon
That is what Ikea did extremely well, and they even showed us the way to do it in a YouTube video. You don’t pretend viral, you just are viral. And this campaign seems like one that qualified and the people just made so viral. Thanks to Simply Zesty Blog for bringing my attention to that campaign. That tells us even more that 2010 holds many more successful smarter campaigns using social media. Social media marketers will need to get smarter for their campaigns to be noticed. Continue reading →
Posted on January 8th, 2010 |
If you are a technologist and have a vision about what 2010 is holding in the worlds of Technology, Media and Telecom, Deloitte’s “My TMT prediction is…” contest might be your platform to make your voice heard. Especially if you are a startup owner, or small business owner who wishes to get more industry recognition via this contest. The last day to submit your video prediction is TODAY January 8, 2010 until midnight. Continue reading →