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Monthly Archives: July 2010
The iPhone 4 obsession, again!
This video showcasing the advantages of the HTC versus the iPhone 4 is so hilarious! If we disregard the slang language, this video shows the “famous iphone obsession”, from an obsessed fan trying to purchase an iPhone4. The Apple brand is so powerful (Apple is #7 and Google is #1) that all the advantages that an HTC has can’t take the obsession away. There is one strong truth though, the social component of the apps is crucial. Let’s call this a “sect effect”. Continue reading
#oilspill: Social media for social change
After the stunt has been done, users are invited to take an action: 1) make a donation, 2) sign a petition or 3) volunteer for A cleaner future, which is also the name of the NGO behind this initiative: http://acleanerfuture.org/ This is an example of a really well drafted viral social media initiative around social change. Let’s not forget, a viral campaign can never be guaranteed. But the right components can be aligned to make sure the largest distribution to core audiences. Continue reading
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