www.instantoilspill.com launched a microsite to simulate an oil spill on any given website. It does not harm the website, since the simulation happens on their side, not on the website per se.
While it can sound funny and amusing (and also a game for the geeks), it is a great initiative to bring awareness to the impact of the oil spill and rally people around concrete social change actions. AND it is viral! See… I couldn’t stop but just blog about it.
After the stunt has been done, users are invited to take an action: 1) make a donation, 2) sign a petition, 3) volunteer or 4) get the facts for A cleaner future, which is also the name of the NGO behind this initiative: http://acleanerfuture.org/ This is an example of a really well drafted viral social media initiative around social change. Let’s not forget, a viral campaign can never be guaranteed. But the right components can be aligned to make sure the largest distribution to core audiences.
See for yourself the oil that i spilled on Kathelinejeanpierre.ca!
Thanks to @AnneJoyce who brought that article to my attention.
