Category Archives: Commercials

I have learned to adapt my speech to my audience (analytical, pragmatic humans running Fortune 500 corporations, most often with a background in finance). C-Levels run companies. They report to shareholders. Yes, they are creative and innovative. But they need executive dashboards with actionable items and expected ROIs. Which is sometimes a lot to ask. You can attempt to do sit. But there is no guarantee of the best return. Us, Social media strategists, can put all the right elements together to make the “exquisite mix” happen. But if you push to us a creative we know will not “stick” but we still have to run your campaign, it might fail. It will fail. You might need to trust us with the execution/proposal of a creative or not hire us at all… You might need: (1) the brand openness and flexibility to jump on edgy concepts, (2) money, (3) no brand ego and a (4) what’s next attitude, because the conversation just started. The show is now on. Enjoy the improv. Continue reading →