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Category Archives: facebook
Médias sociaux: quelle est votre stratégie d’intégration?
Plusieurs personnes et organisations me demandent mon avis, mon témoignage, mes trucs et secrets pour implémenter les médias sociaux dans les petites ou les grandes organisations. Il me fait toujours plaisir de partager mes expériences et faits cocasses quand je le peux et quand j’ai le temps. J’ai eu le privilège d’apprendre de gens très intelligents, d’être bien entourée et de plus, d’apprendre par moi-même, “sur le tas”, comme on dit au Québec. Continue reading
The future of facebook mail: social messaging
Internet lovers. Facebook-a-holic. Just watch this short video introducing us to some hints around the future of email with Facebook, a social email, they say. All I can say is that I am definitely hoping for an email disruptor… Maybe I am hoping for too much. If Facebook brought us the newsfeed, it might be able to do some good with email… Social email, what does it look like? Mobile sms, emails… the social inbox, what does it smell like? Continue reading
[Foursquare] Social media: forever in the dating phase
What is the traffic in monthly unique visitors of the most talked about location-based mobile and web sites Brightkite, Gowalla, Foursquare, loopt? And newly Check.in, the mobile web app, which Techcrunch positioned as the remedy to checkin fatique? Here is a quick draft from February 2010 from Compete.com (US only) data that gives a quick portray of forces in action here. Foursquare has seen a big jump in February 2010. Smells like the start of critical mass adoption? It is funny how Spring ignites social messaging services, see Twitter: le grand bond du printemps blog post which highlights the February 2007 Twitter jump in Statistics, just the way Foursquare has seemed to be “jumping” in February 2010. Is that a pattern?
Foursquare has now been valued around $50M to $70M by four Venture Capital investors, cited in Techcrunch and Social Media Today. Only speculations? Probably. Continue reading
Is social media a revolution?
I just started my day viewing that video entitled “Social Media Revolution“. Is Social media a revolution ? Or is … Continue reading
Attend Deloitte Tech Predictions 2009 Roadshow on January 21 in Montreal
Are you an IT consultant, a startup owner, a product manager, a software developer, a CFO, a e-Marketing manager, a communications manager, a tech blogger or part of the Local Tech Community?
Deloitte Canada is revealing its Technology predictions for 2009 on January 20 in Toronto and on January 21st, in Montreal. If you are in town, please attend and come voice your opinion. Industry specialists will be invited to raise their voice and comment on 2009 technology predictions in Video. Continue reading
Twitter: Une petite pensée pour la base de données du petit poucet
Je ne sais pas quelle sont les ambitions de Twitter, et le traffic mensuel n’est pas comparable à celui de Facebook.com ni même le nombre de membres. (1.2M pour Twitter vs 29M pour facebook source: Compete.com).Twitter c’est le David; Facebook, le Goliath. Mais l’allégorie n’est pas applicable ici, car ils ne sont pas dans la même niche. Alors Twitter, c’est le petit poucet. Mais en terme de Vélocité, selon Compete.com, nous pouvons observer les pointes de vélocité non négligeables de Twitter , qui depuis le 23 avril 2008 semble naviguer dans le positif. La vélocité, décrite par Compete permettrait de calculer la croissance d’un site ainsi que le temps passé sur un site – que d’autres outils nomment le degré de Continue reading
Hatebook.org ou Quand la parodie permet de se faire connaître
Il fallait que j’en parle, ça me chicotait depuis un bout… Ce fameux site Hatebook.org qu’une collègue m’avait balancé en … Continue reading
Social media: Greenpeace vs. Facebook: strike 1
Greenpeace did it again! I have no idea who is handling GreenPeace’s social media strategy, but this “Unfriend Coal campaign” … Continue reading
Ikea brings the "s" in Social Media Smarts
Just when we thought we’ve seen it all, Ikea shows us all a great Facebook photo tagging photo. Something you definitely could not do with Photobucket, Picasa or Flickr. Whevever we are located, in all major cities, we all receive Ikea’s direct mailing. We are all aware of what the new collection is. We all tell ourselves that we need an “Ikea break”, because we can be extreme Ikea shoppers when life events change (new apartment, first condo, baby coming up, a raise, etc). We often take ikea breaks and don’t go to the store.
What if you got some Ikea goodness for free, if you were the first to tag your Ikea object of desire on Facebook?
Personnalization was key, since the pictures to tag were uploaded to an Ikea’s store manager profile, Gordon Gustavsson: http://www.facebook.com/ikeagordon
That is what Ikea did extremely well, and they even showed us the way to do it in a YouTube video. You don’t pretend viral, you just are viral. And this campaign seems like one that qualified and the people just made so viral. Thanks to Simply Zesty Blog for bringing my attention to that campaign. That tells us even more that 2010 holds many more successful smarter campaigns using social media. Social media marketers will need to get smarter for their campaigns to be noticed. Continue reading
2009 Technology Predictions: Why listen to them?
One interesting aspect of these Roadshows is that Brick and Mortar enterprises, as well as more Information Technology enterprises will be meeting to discuss, exchange, ask questions and challenge these technology predictions.
Part of that event’s goal is to get cross-industry conversations. It is also a good occasion to see the IT consulting excellence pool that we have in Canada, Montreal and Toronto.
It is a great exposure for consultants to showcase the value and the ROI of Internet initiatives, particularly in turbulent times. *That is just a personal opinion/insight, from me, Katheline Jean-Pierre, not from any firm, affiliation or association. *
See you there. Continue reading
My Lifestream on Storytlr.com
A tweet and an article from Mashable made me discover the great functionalities of Storytlr.com that aggregates your social activity … Continue reading
Les publicitaires et les réseaux sociaux
Trouvé dans la gallerie de photos de Mashable.com, ce graphique de l’utilisateur Moguling est très parlant quant aux publicitaires et leur nécessité de jongler afin de ”connect the dots” ! Continue reading
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