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Category Archives: youtube
Médias sociaux: quelle est votre stratégie d’intégration?
Plusieurs personnes et organisations me demandent mon avis, mon témoignage, mes trucs et secrets pour implémenter les médias sociaux dans les petites ou les grandes organisations. Il me fait toujours plaisir de partager mes expériences et faits cocasses quand je le peux et quand j’ai le temps. J’ai eu le privilège d’apprendre de gens très intelligents, d’être bien entourée et de plus, d’apprendre par moi-même, “sur le tas”, comme on dit au Québec. Continue reading
Cyberstalking: Facebook et les cyberrelations
Les parodies représentent souvent la réalité, bien malheureusement. Celle-ci vise spécialement les étudiants d’Université, ça pourrait être de Cégep ou même de l’école secondaire pour nous. C’est une histoire de “Stalking classique”, soit d’une personne ou de personnes qui nous épient sur internet, ou plus spécifiquement sur notre profile facebook, un phénomène courant. Mieux connus sous le nom de CyberStalking, soit le fait d’épier quelqu’un (e) d’une façon persistante via l’internet ou les médias sociaux, selon Wikipédia: Continue reading
[Vidéo] marketing B2B osée
Cette vidéo intitulée “Jurassic Sales call” m’a fait plier en deux. C’est une rareté dans le domaine du B2B. L’entreprise VitalSmart me fait rougir de plaisir. Leur slogan Vital Smart can help mais surtout cette vidéo d’accroche “Guy in a cube” est une atteinte directe aux procédés corporatifs qui parfois pèsent lourd sur les employés pris dans la structure. Hilarant.
Mais que font-ils au juste? Je ne sais pas… et je m’en fou! J’imagin Continue reading
Deloitte’s Social Butterfly
I have the pleasure to be featured on the Deloitte Touche Tohmatsu Annual Review and Corporate Responsibility 2009 Report where they call me the “Social Butterfly” . This report is issued by Deloitte’s Global entity Deloitte Touche Tohmatsu. Continue reading
Cirque du Soleil's Persistant innovation: Ovo + Jukari
The concept around Jukari is “fitness that makes you feel like flying”. It is a microcosm of “disruptive innovation” in the way that the workout is articulated from the Ceiling Up, not from the ground up. This video explains it well: Continue reading
I want to attend Montreal Web Video 2009
I am back on this social media strategy blog, just in time for spring. I am back from two snowboard … Continue reading
2009 Technology Predictions: Why listen to them?
One interesting aspect of these Roadshows is that Brick and Mortar enterprises, as well as more Information Technology enterprises will be meeting to discuss, exchange, ask questions and challenge these technology predictions.
Part of that event’s goal is to get cross-industry conversations. It is also a good occasion to see the IT consulting excellence pool that we have in Canada, Montreal and Toronto.
It is a great exposure for consultants to showcase the value and the ROI of Internet initiatives, particularly in turbulent times. *That is just a personal opinion/insight, from me, Katheline Jean-Pierre, not from any firm, affiliation or association. *
See you there. Continue reading
Ikea brings the "s" in Social Media Smarts
Just when we thought we’ve seen it all, Ikea shows us all a great Facebook photo tagging photo. Something you definitely could not do with Photobucket, Picasa or Flickr. Whevever we are located, in all major cities, we all receive Ikea’s direct mailing. We are all aware of what the new collection is. We all tell ourselves that we need an “Ikea break”, because we can be extreme Ikea shoppers when life events change (new apartment, first condo, baby coming up, a raise, etc). We often take ikea breaks and don’t go to the store.
What if you got some Ikea goodness for free, if you were the first to tag your Ikea object of desire on Facebook?
Personnalization was key, since the pictures to tag were uploaded to an Ikea’s store manager profile, Gordon Gustavsson: http://www.facebook.com/ikeagordon
That is what Ikea did extremely well, and they even showed us the way to do it in a YouTube video. You don’t pretend viral, you just are viral. And this campaign seems like one that qualified and the people just made so viral. Thanks to Simply Zesty Blog for bringing my attention to that campaign. That tells us even more that 2010 holds many more successful smarter campaigns using social media. Social media marketers will need to get smarter for their campaigns to be noticed. Continue reading
YouTube Direct: the future of video journalism
@ericbaillargeon shared that tip with me today, that instead of thinking about integrating a YouTube API, why don’t I think about something even more forward-thinking like integrating YouTube Direct. I was totally unaware of the existence of this new version of YouTube for News enterprise. This is a great thinking as part of a user-generated content strategy and social media integrated tactics. It makes me think of the good ol’ days (a year ago) when I was working at Flickr.com and that we were talking in terms of “citizen journalism” via photos. Good catch Google! Continue reading
Is social media a revolution?
I just started my day viewing that video entitled “Social Media Revolution“. Is Social media a revolution ? Or is … Continue reading
Who said consulting can’t be tricky?
How do you react to this job interview? Really? This interview is pretty tricky. The candidates look as thrilled as ever and except for the “Monkey Business” guy, all seem to stay a bit “uptight” to make sure to nail that job interview aimed at “MBAs”. Continue reading
Deloitte Technology Predictions 2009 (Montreal coverage via Qik and Blip.tv)
As part of the Deloitte Technology Medias and Telecommunications Predictions 2009 held on January 21st 2009 in Montreal, here are … Continue reading
Attend Deloitte Tech Predictions 2009 Roadshow on January 21 in Montreal
Are you an IT consultant, a startup owner, a product manager, a software developer, a CFO, a e-Marketing manager, a communications manager, a tech blogger or part of the Local Tech Community?
Deloitte Canada is revealing its Technology predictions for 2009 on January 20 in Toronto and on January 21st, in Montreal. If you are in town, please attend and come voice your opinion. Industry specialists will be invited to raise their voice and comment on 2009 technology predictions in Video. Continue reading
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