Tag Archives: Brand

LeWeb09-Gary Vaynerchuk’: “The customer will expect a greater service”

Posted on December 13th, 2009 | 2 Comments

Gary Vaynerchuk is an inspiration for many. He likes to “change the game”. Here are some key highlights to can inspire you and help you develop your business:

->People lost their mind in 1999 when I launched free shipping for a day. It became insanity.
->The cost for entry to engage with a customer is so low, that consumers expect more.
->And my favorite is “I am driven by gratitude”.
->We are lucky, we are in the age where we can all build a real business and the cost of entry is so low.
->Consumers are going to expect a far greater level of customer service
->Word of mouth converts at 80%. It explodes! Banners, advertising convert at 12%. That is game-changing.
->”Brand DNA: You have to be who you are. Online. Offline.” Continue reading →

Cirque du Soleil's Persistant innovation: Ovo + Jukari

Posted on May 3rd, 2009 | 4 Comments

The concept around Jukari is “fitness that makes you feel like flying”. It is a microcosm of “disruptive innovation” in the way that the workout is articulated from the Ceiling Up, not from the ground up. This video explains it well: Continue reading →

Compete.com augmente sa profitabilité grâce à ses outils de placement média

Posted on February 17th, 2008 | No Comments

L’entreprise de web analytics Compete.com a annoncé l’atteinte une croissance de 50% YoY pour une cinquième année consécutive et une … Continue reading →