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Tag Archives: Social Media
Posted on February 23rd, 2011 |
La vidéo corpo et les médias sociaux: des cas d’études à Montréal Web Vidéo 2011
Ce jeudi, le 24 février, à Montréal, aura lieu la conférence annuelle sur la vidéo, la vidéo corporative et son utilisation sur les médias sociaux, consultez la programmation de Montréal Web Vidéo 2011. Cette conférence tombe à point, puisque depuis lundi, en douceur, nous avons lancé la verstion bêta du blogue iDées de Deloitte, le nouveau bébé d’une série d’initiatives sociales du cabinet.
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Posted on February 8th, 2010 |
I discovered this interesting video via Jean-Julien Guyot’s blog. It is originally from the social monitoring tool Alterian SM2 Techrigy. I particularly like the part of the rap when they say “social media is scary, and you’re wary”. It also appeals to the old school rap lover in me. Continue reading →
Posted on November 19th, 2009 |
I have the pleasure to be featured on the Deloitte Touche Tohmatsu Annual Review and Corporate Responsibility 2009 Report where they call me the “Social Butterfly” . This report is issued by Deloitte’s Global entity Deloitte Touche Tohmatsu. Continue reading →
Posted on August 14th, 2009 |
I just started my day viewing that video entitled “Social Media Revolution“. Is Social media a revolution ? Or is … Continue reading →
Posted on February 6th, 2009 |
This headline is catchy? Especially for Web consultants, directors, marketers who have to demonstrate Social media Return on investment on … Continue reading →
Posted on January 20th, 2009 |
Posted on August 8th, 2010 |
I have learned to adapt my speech to my audience (analytical, pragmatic humans running Fortune 500 corporations, most often with a background in finance). C-Levels run companies. They report to shareholders. Yes, they are creative and innovative. But they need executive dashboards with actionable items and expected ROIs. Which is sometimes a lot to ask. You can attempt to do sit. But there is no guarantee of the best return. Us, Social media strategists, can put all the right elements together to make the “exquisite mix” happen. But if you push to us a creative we know will not “stick” but we still have to run your campaign, it might fail. It will fail. You might need to trust us with the execution/proposal of a creative or not hire us at all… You might need: (1) the brand openness and flexibility to jump on edgy concepts, (2) money, (3) no brand ego and a (4) what’s next attitude, because the conversation just started. The show is now on. Enjoy the improv. Continue reading →
Posted on January 10th, 2010 |
Just when we thought we’ve seen it all, Ikea shows us all a great Facebook photo tagging photo. Something you definitely could not do with Photobucket, Picasa or Flickr. Whevever we are located, in all major cities, we all receive Ikea’s direct mailing. We are all aware of what the new collection is. We all tell ourselves that we need an “Ikea break”, because we can be extreme Ikea shoppers when life events change (new apartment, first condo, baby coming up, a raise, etc). We often take ikea breaks and don’t go to the store.
What if you got some Ikea goodness for free, if you were the first to tag your Ikea object of desire on Facebook?
Personnalization was key, since the pictures to tag were uploaded to an Ikea’s store manager profile, Gordon Gustavsson: http://www.facebook.com/ikeagordon
That is what Ikea did extremely well, and they even showed us the way to do it in a YouTube video. You don’t pretend viral, you just are viral. And this campaign seems like one that qualified and the people just made so viral. Thanks to Simply Zesty Blog for bringing my attention to that campaign. That tells us even more that 2010 holds many more successful smarter campaigns using social media. Social media marketers will need to get smarter for their campaigns to be noticed. Continue reading →
Posted on November 4th, 2009 |
For those who did not have a chance to attend the Podcamp Montreal 2009, here is the Video that was produced from the Live Streamed Social Media Case Study intitled: “Not your father’s accounting firm” or “Le secret est dans la sauce 2.0″. You had to be there to see the slides properly and hear what Duncan Stewart and myself were talking about. Continue reading →
Posted on April 29th, 2009 |
Since I heard today that around 55 of my ex-Yahoo! Canada colleagues were laid off from Produder managers and other … Continue reading →
Posted on February 4th, 2009 |
This presentation is really insightful about communities goals, measures, evolution and effectiveness.
Posted on January 5th, 2009 |
that this idea grew out of a dinner after the Montreal Marketing Association Conference about Web Innovation in 2.0 on October 8, 2008. which not-so-secret objective is to bridge the gap between the 2.0 Mecca (Silicon Valley) and the talent hub in Montreal. And put Montreal on the Map! Continue reading →